Staff Profiles

Consumer behaviour (7)
Machine Learning (5)
Artificial Intelligence (4)
Machine Learning (4)
Artificial Intelligence (3)
Data Mining (3)
Education (3)
Blockchain (2)
Corporate Finance (2)
Corporate Social Responsibility (2)
Data science (2)
Destination branding (2)
Destination marketing (2)
E-Learning (2)
ESG (2)
Green marketing (2)
Human Resource Management (2)
Information Systems (2)
Integrated Marketing Communication (2)
Islamic Finance (2)
Medical Education (2)
Natural Language Processing (2)
Pedagogy (2)
Planetary Health (2)
Qualitative Research (2)
Sustainability (2)
Sustainability Management (2)
Sustainable Construction Materials (2)
Sustainable consumption behaviour (2)
Sustainable Marketing (2)
Abstract algebra (1)
Academic Success (1)
Access and Equity (1)
Activated carbon (1)
Actuarial mathematics (1)
Adaptive skills, ADHD, Autism, Executive functions (1)
Advanced Econometrics (1)
Advertising and Consumer Behavior (1)
Advertising Effects (1)
Ageing/Senior Consumer (1)
Ageing research (1)
AI & Strategic Management (1)
AI & Sustainability (1)
AI attitude (1)
AI for Healthcare (1)
AI Management (1)
Air and Water Pollution (1)
Alternative medicine & personal health management (1)
Anxiety (1)
Applied artificial intelligence (1)
Applied Artificial Intelligence (1)
Applied Economic Modelling - CGE Modelling (1)
Applied Statistics (1)
Artificial Intelligence (1)
Artificial Intelligence in Communication (1)
Asia Financial Economics (1)
Asian Studies (1)
Assay design for real-time absolute quantification of viruses (1)
Assessment & Feedback (1)
Attention (1)
Audiovisual production (1)
Auditing (1)
Automated Test and Measurement Systems (1)
Banking (1)
Banking and Monetary (1)
Banking Stability (1)
Behavioural addictions (1)
Behavioural Finance (1)
Behavioural Modelling (1)
Bibliometric Analysis (1)
Big data (1)
Big data Analytics (1)
Big Data Analytics and Visualization (1)
Biomass conversion (1)
Biomass Valorization (1)
Biomimicry design (1)
Blended and Collaborative Learning (1)
Blended learning (1)
Brain Computer Interface (1)
Branding and identity design (1)
Brand Strategy (1)
Business Analytics (1)
Business Analytics in Banking and Education (1)
Business and Economics (1)
Business Ethics (1)
Business Intelligence (1)
Cancer Biology (1)
Cancer genetics (1)
Cancer genetics on solid tumours (1)
Capital Markets and Industry Studies (1)
Capital Markets Structure Analysis (1)
Carbonation (1)
Carbon dioxide capture and utilisation (1)
Care aesthetics and policy (1)
Career Discernment (1)
Career Management (1)
Cell Death in Human Diseases (1)
Chemotherapeutic drug effect on amoebic infection (1)
Child and adolescent mental health (1)
Children with Special Needs (1)
Cinema, filmmaking, pedagogy of arts, culture (1)
Claim Experiences Of AI Vehicles Which Have Auto-Pilot Function Compared With Conventional Vehicle Insurance (1)
Classroom Teaching Practices (1)
Climate-chemistry Interaction (1)
Clinical Bioinformatics & Precision Medicine (1)
CO2 Capture and Utilisation (1)
Coding theory (1)
Cognitive Dissonance (1)
Combinatorics (1)
Communication (1)
Communication and Media Education (1)
Comparative genomic analysis of viruses (1)
Computational Drug Discovery & Biomarker Identification (1)
Computational Fluid Dynamics (1)
Computer and Machine Vision (1)
Computer Networks (1)
Computer Vision (1)
Computer Vision in Healthcare (1)
Conceptual Arts & Conceptual Music (1)
Consumer Behavior (1)
Consumer Psychology (1)
Contemporary actor's training in Asia (1)
Continuous professional development (1)
Conversion of lignocellulosic biomass to fuel source (1)
Corporate Diversification Analysis (1)
Corporate Finance Analysis. (1)
Corporate Governance (1)
Corporate Sustainability (1)
COSMO-RS modelling (1)
Creative Industries (1)
Creative Pedagogies (1)
Critical Sustainability (1)
Cross-Cultural Communication (1)
Cross-cultural performance practices and collaboration (1)
Cultural Development in Borneo (1)
Cultural Heritage Preservation (1)
Culture and heritage research-creation projects (1)
Culture of health in SMEs (1)
Current issues in FinTech (1)
Curriculum design (1)
Cyberbullying (1)
Data Analytics (1)
Database Architecture (1)
Data Driven Biomedical Data Science (1)
Data Engineering (1)
data envelopment analysis (1)
Data Mining (1)
Data Science, Data Mining (1)
Decolonisation (1)
Deep and Machine Learning (1)
Deep Learning (1)
Deep Learning and Neural Networks (1)
Depression (1)
Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
Destination competitiveness (1)
Development Economics (1)
Devising (1)
Digital Communication (1)
Digital Construction Technology (1)
Digital healthcare (1)
Digital humanities (1)
Digital Image Processing, Medical Image Analysis and Classification (1)
Digital Learning (1)
Digital Marketing (1)
Digital transformation (1)
Digital transformation impact on society, organizations and individual behavior (1)
Digital Transformation in Hospitality (1)
Digital Visual Effects (1)
Distance education (1)
Domain Adaptation (1)
Dramaturgy (1)
Dye-sensitized Solar Cell (1)
Dynamic Simulation (1)
E-Commerce (1)
Early Childhood Education (1)
Earnings Management and Value Relevance (1)
Economic Policy Analysis (1)
Economics Geography (1)
Economics History (1)
Economics of Migration (1)
Economics of Religiosity (1)
Edge Intelligence (1)
Edtech (1)
Educational psychology (1)
Educational Research (1)
Educational Technology (1)
Education for Social Impact (1)
Education for Sustainable Development (1)
Education Technology (1)
Electrochromic Supercapacitor (1)
Electroencephalography (1)
Embedded system applications (1)
Embeded Systems (1)
Embodied research and practices (1)
Emerging learning technologies (1)
Emotional Dynamics (1)
Emotions (1)
Employee well-being in emotionally demanding jobs (1)
Employment decisions: turnover, retention, withdrawal (1)
Energy economics (1)
Energy Efficiency Optimisation (1)
Entrepreneurship (1)
Entrepreneurship and Small Business Ecosystems (1)
Environment, health and well-being (1)
Environment, technology and well-being (1)
Environmental (1)
Environmental Psychology (1)
Environmental Rule and Law (1)
Environmental sensitivity (1)
Environmental sustainability (1)
Ethics (1)
Ethnomusicology (1)
Evaluative Research (1)
Event-related potentials (1)
Experiential learning (1)
Experimental Research (1)
Fermentation Technology (1)
Festivals and Events Tourism (1)
Fibonacci numbers (1)
Film (1)
Film and media studies (1)
Financial Accounting (1)
Financial Analysis (1)
Financial and Business Education (1)
Financial Education (1)
Financial Fraud Prevention (1)
Financial Intermediation (1)
Financial Literacy (1)
Financial Literacy (1)
Financial Markets (1)
Financial Planning (1)
Fluid mechanics (1)
Food, culture, and society within the realm of food sociology (1)
Food allergies and safety (1)
Food studies including food consumption and purchasing pattern (1)
Food tourism (1)
Formal and informal learning (1)
Formal Methods in Software Engineering (1)
Freight Logistics (1)
Functional Assymmetry (1)
Furniture design (1)
Game-based Educational Simulations (1)
Gamified assessment (1)
Gender & Tourism (1)
Genetic Epidemiology (1)
Geopolymer (1)
Global Business Modelling (1)
Graphic design and typography (1)
Green Computing (1)
Green solvent (1)
Halal Food Tourism (1)
Health-related quality of life in children with chronic illness (1)
Healthcare Informatics (1)
Healthcare Management (1)
Health communication and social media (1)
Health Financing (1)
Health Informatics and Digital Health Analytics (1)
Health literacy and well-being in parents and teachers of children with special needs (1)
Health Management (1)
Health psychology (1)
Healthy Ageing (1)
Higher Education Policy (1)
Higher popular music education (1)
Histopathological Images (1)
Hospitality (1)
Housing Economics (1)
HPC, Machine Learning, Deep Learning (1)
Human behaviour (1)
Human computer interaction (1)
Human Computer Interaction (1)
Human factors in Software Systems (1)
Humanitarian Logistics (1)
Human resource analytics (1)
Human Resource Management practices and employee and organization performance (1)
Human Rights (1)
hybrid k-means (1)
Hypertension (1)
ICT and Education in Vulnerable Communities (1)
Identification Technology (1)
Identity design (1)
Image processing (1)
Image Processing and Computer Vision (1)
Image Retrieval (1)
Immunotherapy for cancer (1)
Improve psychological well-being (1)
Indoor & Outdoor Air Quality (1)
Industrial design (1)
Industrial Internet of Things (1)
Inflammatory Diseases (1)
Influencer Marketing (1)
Information Science and Management (1)
Information Security (1)
Information Technology (1)
Innate and adaptive immunity (1)
Instructional Design (1)
Instructional designs and programs to improve learning outcome (1)
Integrative Multi-Omics & Systems Biology (1)
Intellectual Capital Management (1)
Intelligent Health Information Systems (1)
Interior design (1)
International Business Communication (1)
Internationalisation of higher education (1)
International production sharing (1)
International Trade (1)
Internet of Things (1)
Internet of things (IoT) (1)
Internet of Things, Big-Data, Cloud Computing, and Data Center Networking (1)
Interpersonal and organisational communication (1)
interpersonal relationship (1)
Intervention to overcome addictions (1)
IoT Security (1)
K-means (1)
Knowledge Management & Law (1)
Labour and Innovation in Emerging Markets (1)
Labour Market Dynamics (1)
Labour Migration and Cross-Border Mobilities within ASEAN (1)
Leadership (1)
Leadership and decision making at higher education (1)
Lean Six Sigma (1)
Liquid thermophysical characterisation (1)
Lithium-ion battery (1)
Loss reserving in non-life insurance (1)
Low-Resource Language Processing (1)
Machine/ Deep Learning and AI (1)
Machine and deep learning including explainable AI (1)
Machine Learning and AI relevant (1)
Machine Learning and Predictive Modelling (1)
Machine Learning Theory (1)
Machine Translation (1)
Mainstream children and adolescents (1)
Malaysian identity (1)
Manufacturing industry (1)
Marine transportation (1)
Marketing (1)
Marketing Communication (1)
Mathematical modelling (1)
Mathematical modelling of infectious diseases (1)
Mathematics Education (1)
Matrix algebra (1)
Mattering (1)
Media (1)
Media-induced Tourism (1)
Media and Communication (1)
Media and gender (1)
Media information literacy (1)
Media representation on Aghora culture, media representation on Orang Asli community (1)
Medical Image Analysis (1)
Medical Physics (1)
Mental health (1)
Mental health issues (1)
MicroRNA profiling in communicable and non-communicable diseases (1)
Mixed Reality (1)
Mobile-instant messaging and well-being (1)
Mobile computing (1)
Mobile system (1)
Model averaging (1)
Modern Arts and Culture (1)
Molecular epidemiology of respiratory viruses (1)
Molecular pathology to aid in the diagnosis, prognostication, and treatment response prediction of cancer patients (1)
Movement Detection (1)
Multidisciplinary Research (1)
Multilingual and Multimodal NLP (1)
Multimedia (1)
Multimodality in higher education (1)
Multivariate power normal distribution (1)
Museology and experiential design (1)
Music Education (1)
Music Preservation (1)
Mutational analysis and epigenetic profiling of hepatitis B virus-associated disease outcome (1)
Nanomaterials (1)
Nanomaterial Sensors (1)
Nanoparticles (1)
Nanoparticles application on drug delivery (1)
Nanotechnology (1)
Natural Computing (1)
Natural Products (1)
Neoplasm (1)
Network security (1)
Net Zero (1)
Neurodegeneration (1)
Neurodegenerative Diseases (1)
Neuroscience (1)
new media literacy (1)
New Music - Composition & Analysis (1)
Numerical and analytical methods (1)
Numerical methods (1)
Nursing (1)
Nursing Education (1)
Nutrigenetics (1)
Obesity (1)
Oncology Nursing (1)
Online Marketing (1)
Online motivation and collaboration (1)
Operational optimisation for sustainability (1)
Operations Management (1)
Optical Fiber for sensing (1)
Optimization Algorithms (1)
Optoelectronics (1)
Organizational Behaviour (1)
Outsourcing (1)
Panel data analysis (1)
Pathogen Functional Genomics & Virulence Modeling (1)
Performance pedagogy and technology (1)
Politics of Tourism (1)
Popular music learning (1)
Popular music studies and music subcultures (1)
Positive Psychology and Well-being (1)
Pre and Post Decisional Behaviour (1)
Primary care problems in the elderly (1)
Pro-environmental behavior (1)
Problem Based Learning (1)
Process Control (1)
Process Design and Simulation (1)
Process Intensification (1)
Professional identity: novice health care workers (1)
Project Management (1)
Prosocial & altruistic behaviour (1)
Psycho-social Problems of different strata of Community (1)
Psychological Disorders (1)
Psychological well-being & mental health in higher education contexts (1)
Psychology (1)
Psychology in communication (1)
Psychology of the gifted child (1)
Psychometric evaluation (1)
Psychometrics (1)
Psychosocial intervention among parents and their children with special needs (1)
Public Health – Non-communicable Diseases (1)
Public relations issues and functions (1)
Quality improvement interventions in clinical nursing/practice (1)
Quantitative Analysis Modelling (1)
Radiation dosimetry (1)
Radioanalytical techniques for characterisation of media (1)
Recommender Systems (1)
Reduce burnout among nurses (1)
Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1)
Reinforcement Learning-Based Optimization Models (1)
Religious tourism (1)
Renal Nursing (1)
Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
Responsible packaging (1)
Responsible tourism (1)
Restaurant revenue management (1)
Retirement Planning (1)
Risk and protective factors of suicidal ideation (1)
Risk Management Analysis (1)
Road Accident Analysis (1)
Robotic Process Automation (1)
Salt reduction and control (1)
Scholarship of Teaching and Learning (1)
Sculpture and functional art (1)
Security (1)
Self-directed online learning (1)
Sensor Technology (1)
Service quality and recovery (1)
Services Marketing & Recovery (1)
Sharing Economy/Peer-to-Peer Model (1)
Smart transportation system (1)
Social Consciousness & Service Learning (1)
Social Enterprise (1)
Social media (1)
Social media and education (1)
Social Media Ecosystems (1)
Social Network Analysis (1)
Social sciences (1)
Software Defined Networking (1)
Software Engineering Development (1)
Solid mechanics (1)
Solo traveller (1)
Speech and language (1)
Stateless Persons and Refugees (1)
Statistical Analysis (1)
Statistics (1)
Stigma, health and psychological disorders (1)
Strategic Communication (1)
Structural Engineering (1)
Subjective Well-Being (1)
Supply Chain Governance (1)
Supply Chain Risks Management (1)
Supply Chain Strategy (1)
Supportive Care (1)
Surface and pattern design (1)
Sustainability (1)
Sustainability and Sustainability Reporting (1)
Sustainability Reporting (1)
Sustainable and Ethical Branding (1)
Sustainable design (1)
Sustainable design - refashioning, upcycling, repurposing (1)
Sustainable e-service (1)
Sustainable Entrepreneurship and Responsible Innovation (1)
Sustainable Finance (1)
Sustainable Tourism/Marketing (1)
Teacher Competency (1)
Teaching and Learning in Accounting Education (1)
Teaching and Learning using extended reality technology (1)
Teaching innovations (1)
Teaching of Sustainability (1)
Technology-enhanced learning (1)
Technology Acceptance (1)
Technology adoption (1)
Technology Innovation (1)
Technology innovation adoption (1)
Text Mining (1)
The cultural politics of the Malaysian media and performing arts (1)
The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
Theory & Analysis (1)
Therapeutic development and discovery for pathogenic microorganisms (1)
Thermoelectric (1)
Threat Intelligence (1)
Time series econometrics (1)
Tiny/Embedded Machine Learning (1)
Total Quality Management (1)
Tourism (1)
Tourism & Sustainability (1)
Tourism development and management (1)
Traumatic Brain Injury (1)
Travel market and behaviour (1)
Trust and reputation management (1)
Ultrasound Indoor Localization (1)
Vaccinology (1)
Valuation (1)
Viral immunology (1)
Virtual Reality (1)
Virtual Reality (1)
Visible Light Positioning (1)
Waste Management (1)
Waste water treatment (1)
Wellness Tourism (1)
Wireless body and Vehicular Networks (1)
Wireless Communications and Networks (1)
Wireless Networks / WSNs (1)
Wireless sensor networks (1)
Work-Integrated Learning (1)
(-) Augmented reality (2)

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Dr Soon Pei Shan

Assistant Head - Department of Marketing, Strategy & Innovation
Senior Lecturer

Department of Marketing Strategy & Innovation

Sunway Business School

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Dr Lim Woan Ning

Senior Lecturer

Department of Smart Computing and Cyber Resilience

School of Computing and Artificial Intelligence

Faculty of Engineering and Technology

[email protected]

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Dr Soon Pei Shan

Dr Lim Woan Ning

Sunway University

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