Staff Profiles

Consumer behaviour (10)
Entrepreneurship (10)
Sustainability (8)
Corporate Finance (4)
Human Rights (4)
Islamic Finance (4)
Leadership (4)
Auditing (3)
Business Analytics (3)
Corporate Governance (3)
Family Law (3)
Financial Economics (3)
Financial Markets (3)
Human Resource Management (3)
Influencer Marketing (3)
Small and Medium Enterprises (SMEs) (3)
SMEs (3)
Social Media Marketing (3)
Sustainability Reporting (3)
Sustainable Development (3)
Banking (2)
Behavioural Finance (2)
Bibliometric Analysis (2)
Business Ethics (2)
Child Law (2)
Circular Economy (2)
Consumer Behavior (2)
Corporate Law (2)
Corporate Social Responsibility (2)
Education for Sustainable Development (2)
ESG (2)
Experimental Research (2)
Family Business (2)
Financial Econometrics (2)
Health Economics (2)
ICT and Education in Vulnerable Communities (2)
Innovation (2)
Management (2)
Monetary Economics (2)
Organizational Behaviour (2)
Qualitative Research (2)
Responsible Management Education (2)
Strategic Management (2)
Supply Chain Sustainability (2)
Sustainability Management (2)
Sustainable Finance (2)
Sustainable Marketing (2)
Text Mining (2)
Tourism (2)
Academic Success (1)
Accounting (1)
Accounting Education (1)
Accounting ethics, fraud and sustainability of firms. (1)
Accounting information systems and its impact on accounting education and practice. (1)
Advanced Data Analytics and Tourist Behavior (1)
Advanced Econometrics (1)
Advertising Effects (1)
Ageing/Senior Consumer (1)
AI & Strategic Management (1)
AI & Sustainability (1)
AI and Marketing (1)
AI Management (1)
Applied Econometrics (1)
Applied Economic Modelling - CGE Modelling (1)
Applied Finance (1)
Applied Statistics (1)
Applied Statistics and Econometrics (1)
Artificial Intelligence (1)
Artificial Intelligence (1)
Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1)
Asia Financial Economics (1)
Augmented reality (1)
Banking and Monetary (1)
Banking Stability (1)
Behavioral Science (1)
Behavioural Modelling (1)
Behavioural Socioeconomic (1)
Big data (1)
Blended learning (1)
Branding (1)
Business Analytics in Banking and Education (1)
Business case studies (1)
Business economics and managerial decision-making (1)
Business Strategy (1)
Capital Market Behaviour (1)
Capital Markets and Industry Studies (1)
Capital Markets Structure Analysis (1)
Career Discernment (1)
Career Management (1)
Change Management (1)
Climate Related Financial Disclosures. (1)
Cognitive Dissonance (1)
Communication (1)
Company law (1)
Conflict Economics (1)
Consumer-brand relationships (1)
Consumer Behaviour Studies (1)
Consumer Psychology (1)
Contract law (1)
Corporate Criminal Liability (1)
Corporate Disclosures (1)
Corporate Diversification Analysis (1)
Corporate Finance Analysis. (1)
Corporate Shared Prosperity (1)
Corporate Sustainability (1)
Cultural Development in Borneo (1)
Cultural Orientation (1)
Current issues in FinTech (1)
Customer behaviour (1)
Customer engagement (1)
Data Analytics (1)
Data Analytics & Applied Analytics (1)
Database Architecture (1)
Data science (1)
Demography & Population Slides (1)
Demography, population studies, and social sector analysis (1)
Design Thinking (1)
Destination image (1)
Destination marketing (1)
Development Economics (1)
Development Studies (1)
Digital Business and Marketing (1)
Digital Economy (1)
Digitalization, FDI, and Firm Performance (1)
Digital Marketing (1)
Digital transformation (1)
Digital transformation impact on society, organizations and individual behavior (1)
Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
E-Commerce (1)
E-Commerce / E-Business (1)
E-Learning Technology (1)
Earnings Management and Value Relevance (1)
Economic Policy Analysis (1)
Economics & Global current affairs (1)
Economics Geography (1)
Economics History (1)
Economics of Biodiversity (1)
Economics of Inequality (1)
Economics of Migration (1)
Economics of Religiosity (1)
Edtech (1)
EdTech & Digital Learning (1)
Education for Social Impact (1)
Emotional Intelligence (1)
Emotion in consumer behaviour (1)
Emotions (1)
Employee Performance and Well-being (1)
Employee well-being in emotionally demanding jobs (1)
Employment decisions: turnover, retention, withdrawal (1)
Employment Law (1)
Energy economics (1)
Energy Finance (1)
Entrepreneurial Competencies (1)
Entrepreneurship & Innovation (1)
Entrepreneurship and Innovation (1)
Environmental Economics (1)
Environmental Psychology (1)
Environmental Rule and Law (1)
Equity, Money Cryptocurrency Markets (1)
Ethics (1)
Ethics and Fraud in the Accounting Arena (1)
Ethnic Entrepreneurship (1)
Experiential learning (1)
Fashion Marketing (1)
Feedback Seeking Behavior (1)
Finance & Investment (1)
Financial Accounting (1)
Financial Analysis (1)
Financial and Business Education (1)
Financial Education (1)
Financial Governance and Economic Development in Emerging Markets (1)
Financial Intermediation (1)
Financial Literacy (1)
Financial Planning (1)
Fintech (1)
Firm Performance (1)
Food Marketing (1)
Forced Labor (1)
Freight Logistics (1)
Global Business Modelling (1)
Green Finance (1)
Green Investing and Sustainable Finance (1)
Green marketing (1)
Green Transportation (1)
Halal Economy and Cross-Cultural Business Strategy (1)
Halal Supply Chain (1)
Health and Well-being (1)
Healthcare Informatics (1)
Health Financing (1)
Health Management (1)
High Performance Work Systems (1)
Hospitality (1)
Housing Economics (1)
HRM System Strength (1)
Human behaviour (1)
Human Capital (1)
Humanistic Management (1)
Humanitarian Logistics (1)
Human resource analytics (1)
Human Resource Management practices and employee and organization performance (1)
Human Resources Management - Selection and Recruitment (1)
Human Trafficking (1)
Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
Implications of tax policies and practices (1)
Industrial Organisational Psychology (1)
Industrial Relations Law (1)
Industry Economics (1)
Information Science and Management (1)
Institution (1)
Insurance (1)
Intellectual Capital Disclosures (1)
Intellectual Capital Management (1)
Intellectual Property (1)
International Business (1)
International HRM - Expatriate and Cross-Cultural Management (1)
Internationalisation (1)
Internationalisation in Higher Education (1)
International production sharing (1)
International tax law on cross-border transactions (1)
International Trade (1)
International Trade Law (1)
Internet of things (IoT) (1)
Investment Strategy and Portfolio Management (1)
Investor Sentiment and Risk Perception (1)
Islamic Accounting (1)
Islamic Finance and Risk-Sharing Financial Systems (1)
Knowledge Economy (1)
Knowledge Management (1)
Knowledge Management & Law (1)
Knowledge Transfer (1)
Labour Market Dynamics (1)
Labour Migration and Cross-Border Mobilities within ASEAN (1)
Latest development in domestic tax codes (1)
Leadership, Coaching & Performance Evaluation (1)
Leadership and Management (1)
Leadership and People Management (1)
Leadership development, ethical leadership, emotional intelligence in leadership, transformational leadership, and gender dynamics in leadership roles (1)
Leadership Studies (1)
Lean Six Sigma (1)
Leveraging Technology in Transportation & Logistics (1)
Life Satisfaction and Subjective Well-being (1)
Line Managers (1)
Machine Learning (1)
Macroeconomic policy and economic growth (1)
Malaysian Electorate Behavior Dynamics (1)
Malaysian Housing Affordability (1)
Management Information System (1)
Management Studies (1)
Manufacturing industry (1)
Marketing (1)
Marketing Management (1)
Marketing Strategy and Technology (1)
Market Research (1)
Market Research & Consumer Behavior (1)
Market Risk (1)
Medical tourism (1)
Meta-analysis and literature review methods (1)
Microeconomic theory and consumer behaviour (1)
Model averaging (1)
Modern Pedagogy & Legal Education (1)
Motivation (1)
Multidisciplinary Research (1)
Mutual Funds (1)
Narrative Transportation (1)
Neuromarketing (1)
Neuroscience and Branding (1)
Occupational Safety (1)
Online Marketing (1)
Operations Management (1)
Organisational Behaviours (1)
Organizational Exploitation (1)
Organizational Paradoxes (1)
Organizational Sustainability (1)
Outsourcing (1)
Panel data analysis (1)
Personal Development (1)
Personality (1)
Political Economics (1)
Portfolio Management (1)
Positive Psychology and Well-being (1)
Pre and Post Decisional Behaviour (1)
Pro-environmental behavior (1)
Professional identity: novice health care workers (1)
Public Policy (1)
Quantitative Research (1)
Resource Orchestration (1)
Retail Investor Decision Making (1)
Retail Sector (1)
Revisit intention (1)
Risk Forecasting (1)
Risk management (1)
Risk Management Analysis (1)
Sampling & Survey (1)
Scientometrics (1)
Self-Motivation (1)
Service Convenience (1)
Services Marketing & Recovery (1)
Sharing Economy/Peer-to-Peer Model (1)
Small Business Technology Usage (1)
Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1)
Social Capital (1)
Social Consciousness & Service Learning (1)
Social Enterprise (1)
Social Entrepreneurship (1)
Social Marketing (1)
Social media (1)
Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1)
Space Tourism and Commercial Aerospace Ecosystems (1)
Spiritual Intelligence (1)
Stakeholder engagement (1)
Stateless Persons and Refugees (1)
Stock Markets (1)
Strategic Human Resources Management/li> (1)
Strategic Supply Chain Management (1)
Strategy (1)
Subjective Well-Being (1)
Subsidiary-Headquarters Relationships (1)
Supply Chain Governance (1)
Supply Chain Risk Management (1)
Supply Chain Risks Management (1)
Supply Chain Strategy (1)
Sustainability and Sustainability Reporting (1)
Sustainability Communication (1)
Sustainability Investing (1)
Sustainability Reporting - Quality Assurance (1)
Sustainable Development Goals (1)
Sustainable e-service (1)
Sustainable Finance and ESG Governance (1)
Sustainable Livelihood (1)
Sustainable Tourism, ESG, and Climate Crisis Mitigation (1)
Sustainable Tourism/Marketing (1)
Sustainable tourism development (1)
Systematic Literature Review (1)
Takaful (1)
Teaching and Learning in Accounting Education (1)
Teaching and Learning in Higher Education (1)
Teaching of Sustainability (1)
Technological marketing (1)
Technology (1)
Technology / technological innovation (1)
Technology Acceptance (1)
Technology Adoption and Usage in Supply Chain (1)
Technology enhanced learning (1)
Technology Innovation (1)
Technology innovation adoption (1)
Tech Startups (1)
Time series econometrics (1)
Time Series Modelling (1)
Total Quality Management (1)
Tourism and Hospitality Law (1)
Tourism and travel (1)
Tourism development and management (1)
Tourism governance (1)
Tourism marketing (1)
Training Development (1)
Transformative consumer behaviour (1)
Valuation (1)
Waqf (1)
Web 2.0 Adoption (1)
Well-Being and Happiness (1)
Wellness Tourism (1)
Workplace Relations Law (1)
(-) Sustainable consumption behaviour (3)

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Dr Chuah Cindy

Senior Lecturer
Programme Leader - Master of Marketing (ODL)

Department of Marketing Strategy & Innovation

Sunway Business School

[email protected]

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Dr Marc Arul Weissmann

Senior Lecturer

Yunus Social Business Centre

Sunway Business School

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Dr Loo Wee Hong

Lecturer
Programme Leader - BSc (Hons) Marketing

Department of Marketing Strategy & Innovation

Sunway Business School

[email protected]

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