Hospitality and Leisure

A New Religious Travel Segment

By Siti ‘Atikah Binti Rusli
The decision by the Saudi Arabian government to launch the Tourist e-Visa in September 2019 has opened a window of opportunity for the legalization of Umrah DIY journeys. This study shares the travel motives and factors that support and facilitate the decision for Umrah DIY.

Irene Ng Wei Na: Sunway University Valedictorian Reminisces Her Varsity Days

Sunway University Valedictorian, Irene Ng Wei Na shares about her enriching journey in events education at Sunway University. In this article, Irene shares about how Sunway University has shaped her personality and skills, in preparing her for a fulfilling career.

Resetting Events Education, Addressing the Possibilities

By Evelyn Loh Geok Yan and Belinda Fong Chong Lynn
This article discusses how events education is expected to change in the future. During the pandemic, events education enabled educators and learners to adapt to the online environment thereby adapting new skillsets to remain relevant. To make learning more meaningful and motivating, events…

The Preservation of Ipoh’s Heritage

By Dr Teh Pek Yen and Associate Professor Dr Derek Ong Lai Teik
Ipoh – a serene city tucked away in the northwestern part of Peninsular Malaysia has predominantly been a detour for tourists (both local and international) sojourning between the north and the south. This article talks about the need to preserve Ipoh’s authentic heritage.

Kenjiro Shinno: Transferable Hospitality Skills and Knowledge

A graduate highlights the many skills he learnt at Sunway University and how the experience prepared him for the working world.

Virtual Reality as an Innovative Marketing Approach in Hospitality Services

By Dr Maggie Leong Mei Kei
This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage…

New Relationships between Research and Tourism

By Associate Professor Dr Alexander Trupp
In existing studies, research tourism has been examined in a narrow way without broadly considering research as the search for knowledge and discovery. This article introduces six types of Research-related Tourism (RrT) which can further serve as a useful tool for tourism destination planning and…

Thai-Western Mobilities and Migration: Intimacy within Cross-Border Connections

By Associate Professor Dr Alexander Trupp
Published by Routledge in the ‘Research in Ethnic and Migration Studies’ this book discusses mobilities and migration of Thais and Westerners, particularly in the contexts of marriage and retirement migration as well as presents fresh perspectives on the intersecting terrain of tourism and…

Sunway Plays Host to the 3rd International Tourism and Retail Service Management Conference (TRMC 2021)

By Evelyn Loh Geok Yan
The School of Hospitality and Service Management’s (SHSM) first virtual conference saw participation from more than 20 countries globally. 

The Great Reset in Hospitality Management Education: Identifying the Implications and Opportunities

Recovering economies across the world will be driving countries forward in the post-pandemic era. COVID-19 surely has brought a lot of decline in revenue for the tourism industry. Picking up from where they left off might not be the best option forward but perhaps the new normal and way of life…

Thi Yein Soe, Kevin: Traveling Up the Career Ladder in Hospitality

Kevin is a graduate of the BSc (Hons) in International Hospitality Management who is the epitome of a truly international graduate in the hospitality industry. The ASEAN scholar has had a fruitful path since graduation, charting his way up one of the top hotel chains globally while experiencing…

Impactful Exposure for Local Vendors and Small-Medium Enterprises Through Jom Loka

Jom LOKA was virtual event put together by the School of Hospitality BSc (Hons) Conventions…