Legacy in Motion podcast with Brian Soo, Chief Innovation Officer, Fire Fighter Industry Sdn. Bhd.
Episode ten of the Legacy in Motion podcast brought to you by BinaPavo & Sunway Business School is now available!
The show is hosted by Dr Leilanie Mohd Nor, Group CEO of BinaPavo, and Dr Jesrina Ann Xavier, Associate Professor at Sunway Business School.
In this episode, we explore family business, fire safety in Malaysia, and modern marketing strategies with Brian Soo, Chief Innovation Officer of Fire Fighter Industry Sdn Bhd, one of Malaysia’s oldest fire safety companies with over 52 years of history.
As a second-generation leader, Brian shares how he blends traditional practices with digital marketing to stay relevant.
A principle that still guides him today came from GoPro’s founder, whom he met after winning a competition during his school days, “Don’t tell people the product. Show them what they can do with it.”
The conversation also covers emerging fire risks, including electric vehicles, and the realities of balancing legacy with innovation.
Prefer listening on the go?
Or watch the full episode on YouTube:
