Exploring the Power of AI in Marketing with Sunway Alumni

We were beyond excited to welcome back our incredible alumni, Ms Loo Hoey Theen (General Manager – Marketing and Business Innovation, Sunway Malls) and Ms Swee Lynn Ng (E-Commerce and Away From Home Channel Sales Manager, PepsiCo Malaysia), for a deep dive into AI and Marketing on 23 October 2025, organised by the Department of Marketing Strategy and Innovation, Sunway Business School.

Together with Prof. Luiz Moutinho (University of Suffolk), they formed an expert panel that provided invaluable insights into how AI is revolutionising marketing, shaping consumer experiences, and navigating the ethics of the digital age.

Thank you for paying your knowledge forward and inspiring the next generation!