CGC Developmental Programme Workshop
Sunway Business School recently hosted the CGC Developmental Programme, a dedicated workshop designed to strengthen the understanding of AI in Data-Driven Marketing and Customer Analytics for 50 enthusiastic attendees on 17 June 2025.
Led by our experienced SBS academics, Dr Prema Sivanandan (Senior Lecturer, Department of Accounting, Finance and Economics) and Dr Nur Shazwani Rosli (Lecturer, Department of Marketing Strategy and Innovation), the workshop guided participants through the latest developments in AI technologies and their applications in analysing consumer behaviour, personalising marketing strategies and enhancing customer experiences.
Participants engaged in real-world case discussions and interactive exercises designed to bridge theory with practical, industry-relevant insights. The workshop emphasised how marketers and analysts can leverage AI for more informed decision-making and predictive performance.
A big thank you to our trainers and all who took part in making this workshop a meaningful success!
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