Celebrating the Launch of the ROOTS campaign
Respecting
Our
Origin
Through
Solidarity
Congratulations to our second-year Communication students on the successful launch of the ROOTS campaign!
Organised as part of their Public Relations module at the School of Communication and Media Studies, Faculty of Arts and Social Sciences, this five-day campaign highlights the beauty and richness of Malaysia’s heritage: from traditional arts and local customs to heritage cuisine and the importance of cultural sustainability.
In times like these, it’s more important than ever to celebrate our roots. Cultural heritage is not only a bridge to our past, it is a powerful form of cultural diplomacy, especially within a diverse setting like that of Sunway University. Campaigns like ROOTS remind us of the importance of unity, understanding, and identity, offering a shared space where students and staff can come together, listen, and learn from one another.
Congratulations to Yesuselvi Manickam for leading this and Priyadharshini Ahrumugam for the support.
Wishing the team all the best for the rest of the campaign week. Let’s continue to honour and preserve the traditions that shape us.
