Artificial Intelligence Marketing Forum

Artificial Intelligence Marketing Forum
Sunway Business School

Sunway Business School hosted an insightful Marketing Forum on 23 October 2025, organised by the Department of Marketing Strategy and Innovation, exploring how artificial intelligence is transforming marketing, consumer experiences, and the ethics of the digital age.

We were privileged to hear from an inspiring panel of experts who shared valuable insights bridging academic thought and industry practice:

  • Prof. Luiz Moutinho (University of Suffolk)
  • Ms Loo Hoey Theen (General Manager – Marketing and Business Innovation, Sunway Malls)
  • Ms Swee Lynn Ng (E-Commerce and Away From Home Channel Sales Manager, PepsiCo Malaysia)
Artificial Intelligence Marketing Forum

 

A big thank you also goes to our student moderators, Rida Jawwad and Seyed Sina Madani, from the Master of Marketing (MMKT) programme, for leading a thought-provoking discussion.

The forum shed light on how AI-driven innovations are transforming brand communication, personalisation, and consumer interaction, while challenging us to consider how real is too real in the age of synthetic media and virtual influencers.

Thank you to all speakers, moderators, and participants for making this event a truly enriching and forward-looking dialogue.