In recent years, entrepreneurship and new digital technologies have become important enablers of new kinds of products and services, and new forms of business model.
Intakes: April, September
Principles of Marketing is an introduction to the Marketing discipline. This subject address key issues in marketing such as identifying customer needs and wants, identifying target markets, examining the marketing mix and methods of conducting market research.
Intakes: April, September
The course provides a concise overview of risk management, covering key concepts, types of risks, and practical tools for identification and assessment, while teaching response strategies and widely used frameworks like ISO 31000 and COSO ERM.
Intakes: April, September
The subject covers the basic knowledge required to start a business, making use of the full range of entrepreneurship skills.
This subject aims to create exposure to the contemporary theories/practices on competitive business environment with DVUCA (Disruptive, Volatility, Uncertain, Complex, and Ambiguous) in various industries.
Intakes: April, September
This course equips students with essential knowledge of key aspects of financial planning affecting individuals.
Intakes: April, September
This course introduces the fundamentals of social media and its growing importance in marketing and communication.
Intakes: April, September
This subject explores the use of accounting techniques in the management and control of a business enterprise.
Intakes: April, September
This course provides the introduction to financial management as practiced in business organizations.
Intakes: April, September
This course is introduced as a year-one compulsory unit across all management and marketing in SBS programmes offered at the undergraduate level.
Intakes: April, September
The title “Manager” has been, to some extent, misunderstood. Our course here is to determine what is a manager and what do they do.
Intakes: April, September
This is a fundamental subject where students are introduced to the basics of statistical analysis and information systems.
